Joe Lifrieri is a
product designer
in New York

I work at an early stage startup called Plus. We’re building a visual data integration tool for teams. I also work on a roleplaying game called Lore with my friend Zack.

I’ve designed software fulltime at places like Facebook,, and Vimeo. I’ve consulted for organizations like Artsy and The Browser Company.

I’ve mostly worked on video, media, and tools for collaboration. I enjoy framing ambiguous problems and designing large, interconnected systems.

I’m not looking for freelance work and am very happy with my current fulltime role. If you need any help using Lore or just want to talk about roleplaying games, you can reach me at