Joe Lifrieri

Career history


I am a product designer based out of New York City. I've spent the last decade solving user experience, interaction design, visual design, and information architecture problems at places like Facebook and Vimeo. Some of my favorite projects include redesigning the Vimeo video player, designing the first widely implemented desktop grid at Facebook, and redesigning Facebook’s bookmarks system.


Originally from New Jersey, I moved to New York in 2010 to join a software consulting firm called Arc90. Shortly afterward, I began work on one of Arc90’s internal products, Kindling.

During my time at Kindling, I was the lead creative force behind a complete redesign of the product. Through prototyping and iteration, I made the case for creating a responsive version of the software with a cleaner UI and simpler taxonomy. I was responsible for the visual and interaction design, as well as much of the front-end development.

After about two years as part of the Arc90 and Kindling family, I spent some time as part of the product design team at Huge, a world-class digital agency in Brooklyn. Huge gave me the opportunity to work with amazing brands like Target, Gucci, and the BBC. I was responsible for interaction design and prototyping for these projects, working alongside Huge’s team of highly talented visual designers. The experience was incredible, but the pace of agency life was too frantic for my liking. I missed the level of ownership and consistency afforded by working on a single product.


I joined Vimeo in August of 2012 in a role I was already very familiar with: generalist designer, front-end developer, and illustrator. Shortly after joining, I was asked to redesign Vimeo’s video player. Vimeo’s embedded video player receives an unbelievable amount of views every day, so redesigning it was a monumental challenge. I spent months iterating on iconography, animation, visual design, interaction design, and front-end development. We launched this January and received high praise from sites like Techcrunch, Gizmodo, and more.


In June of 2014, I joined Facebook as a Product Designer at their Menlo Park headquarters in California. I joined the video team to help shape Facebook as a platform for video. During my time on the team, we launched several high profile projects: Facebook's first ever embedded video player, the first version of Facebook's 360 degree video player, the picture-in-picture player, and the video player for the desktop site.

After a year and a half of working in Menlo Park, I moved back to New York City. I joined the Interfaces team to create the design standards, documentation, and product strategy used throughout the entire Facebook ecosystem. I have worked on a variety of high impact projects concerning fundamental aspects of Facebook, including things like page layout and primary navigation. Some of my favorite projects to date are aligning News Feed to a 1012px grid and redesigning primary navigation for desktop.