Joe Lifrieri

Career history

I joined Vimeo in August of 2012 in a role I was already very familiar with: generalist designer, front-end developer, and illustrator. Shortly after joining, I was asked to redesign Vimeo’s video player. Vimeo’s embedded video player receives an unbelievable amount of views every day, so redesigning it was a monumental challenge. I spent months iterating on iconography, animation, visual design, interaction design, and front-end development. We launched this January and received high praise from sites like Techcrunch, Gizmodo, and more.

In June of 2014, I joined Facebook as a Product Designer at their Menlo Park headquarters in California. I joined the video team to help shape Facebook as a platform for video. During my time on the team, we launched several high profile projects: Facebook's first ever embedded video player, the first version of Facebook's 360 degree video player, the picture-in-picture player, and the video player for the desktop site.

After a year and a half of working in Menlo Park, I moved back to New York City. I joined the Interfaces team to create the design standards, documentation, and product strategy used throughout the entire Facebook ecosystem. Today, I lead a small team focused on shipping impactful change to Facebook’s desktop and mobile web products. Some of my favorite projects to date are aligning News Feed to a 1012px grid, hosting internal cross-company workshops to facilitate collaboration, and several projects focused on navigation (which are a secret, for now).