I’m a senior IC product designer specializing in systems thinking and ambiguous problems.

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Plus Docs

Principal designer, 2021–2023

I joined Plus as the founding designer. I’ve designed nearly every feature in the product, conducted research, hired and managed another designer, contributed to our front-end codebase, and more.

Designing Plus

Plus is a technically complex product with a lot of surface area. We've built a web app, browser extension, embeds, emails, and plugins into multiple apps like Google Docs, Notion, and Slack.

End to end design

I was responsible for the visual and interaction design of the complete Plus product. My aim was to develop a modular, legible visual language.

A little bit of everything

When you work at a startup, every job is your job. In my time at Plus, I've done everything I can to help the product, company, and team succeed.

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Hired and managed another product designer.

Frame.io

Lead product designer, 2020–2021

As the most senior design IC in the company, I was responsible for framing ambiguous projects, building stakeholder consensus, and executing on our most complex product features.

Design process and hygiene

Leadership asked for my help in making the team's design process more rigorous. I formalized the use of video presentations, created standards around file organization, wrote documentation, and created our standards around engineering specs.

#requests-for-joe

My job was to translate high level strategy for the product into concrete ideas that teams could execute on. At some point, every team’s work made its way across my desk.

I was very popular on Slack.

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CEO

Review today at 3PM.

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Core PM

Let's talk about the video player today!

Facebook

Product designer, 2014–2017

I worked on the Product Distribution and Video teams. I built a reputation for shipping difficult projects thanks to my rigorous design process.

Bookmarks

In 2015, I redesigned Bookmarks: the links on the left side of News Feed. My job was to figure out how the surface worked, document it, and streamline the content.

Videos team

I designed core interfaces and interactions for Facebook's video presence on every platform. Some notable projects were the video players, Channels, picture-in-picture video, 360 degree video, and Oculus Rift video playback interfaces.

Freelance

Artsy

Freelance, 2018

After Facebook, I freelanced for a few years. One of my first clients was Artsy. I worked with them to design and prototype their City Guide, an iOS app feature for finding art galleries and museums.

Lore

Self

Lore is a a streamlined roleplaying game tool that lets you track dice rolls, player stats, inventory, and abilities. I used it weekly for about five years and have had thousands of players between our standalone and Figma apps.

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Plus

Principal product designer, 2021–2023

I joined Plus as the founding designer and employee #1. I've spent the past two years building our product, team, and company from the ground up. I've had an impact on nearly every area of the business, including recruiting, culture, engineering, research, and more.

Plusdocs.com
Frame.io

Lead product designer, 2020–2021

As the most senior design IC in the company, I was responsible for framing work for other designers and product teams, building stakeholder consensus for senior leadership, and executing on our most complex product features.

Consulting

2017–2019

I took a few years off after Facebook to consult and travel. I worked with companies like Artsy and The Browser Company to prototype features.

Facebook

Product designer, 2014–2017

I worked on the Product Distribution and Video teams. I built a reputation for shipping difficult projects through my use of thorough auditing, cross-functional collaboration, and presentations.

Vimeo

Senior designer, 2012–2014

I redesigned the video player, the homepage, and did a lot of branding and illustration work.

Let's work together

I'm currently looking for senior IC roles at exciting technology companies. Feel free to get in touch if you think we'd be a good match.